Writing copy for your own business is frustrating.
Technically, you should be the best-placed person to do it; you speak to your customers every day, you’ve been in the industry for years.
So why is it that writing about your own business is so hard?
Turns out, your customers don’t need all the information you have in your head. They just need the right information.
It’s my job to:
Learn what your customers want
Extract the right information from you
Present it in a way that your customers want to read it
That process is far easier said than done which is where using a professional comes in.
There’s a method to this that has been crafted over the course of a 9-year career in copywriting, persuasion and buying psychology.